Amid a vibrant hotel market, how can your hotel stand out and become more attractive to guests? This is a crucial question because hotels not only need to attract new guests but also must retain the loyalty of returning ones. So, how can you create a unique presence and establish a strong position in the minds of guests? Join Hotel Link as we explore effective strategies to enhance competitiveness, attract more guests, and achieve a sustainable advantage in the following article.
Knowing the target audience is essential for developing effective competitive strategies. Each guest group has different preferences, desires, and behaviors, so thorough research enables you to create experiences tailored to each segment.
Demographic Analysis: Identify age, gender, income level, location, and lifestyle of guests. For example, younger guests might prefer hotels with modern designs, focusing on room decor and high-tech amenities, while family guests may prioritize comfort and safety over decor.
Behavioral Analysis: Determine which seasons guests typically book, what services they tend to use (restaurant, spa, tours), and what factors influence their choice of hotels.
Listening to Guest Feedback: Guest feedback is invaluable. Hoteliers can leverage review platforms like TripAdvisor, Google Reviews, and the hotel’s own website to learn what guests appreciate and what they wish to see improved.
To make your hotel stand out, find a unique and distinguishing factor to establish a “signature” identity. This might come from architecture, exclusive services, or a unique experience your hotel offers.
Unique Interior Design: Investing in interior design can create a strong impression from the first glance. A classic, minimalist, or artistic style can make a bold statement and set you apart.
Personalized Services: Personalization is increasingly favored by guests. Creating personalized services such as room preparation based on preferences or offering special packages for birthdays or anniversaries will leave a lasting impression.
Offering Unique Experiences: Hotels can bring guests closer to local culture with activities like tours, workshops, cooking classes, or traditional performances. This creates a memorable experience, making the hotel a place they’ll remember for its uniqueness.
Room rates are a significant factor in guests' decision-making. However, to stay competitive, it isn’t always necessary to cut prices excessively; rather, a reasonable pricing strategy should be developed.
Using Flexible Pricing (Yield Management): Adjusting rate according to season, holidays, or supply-demand trends is an effective way to optimize revenue. For instance, room rates can be higher on weekends or holidays compared to weekdays.
Service Package Pricing: Create packages that include room and additional services, like breakfast, spa, or tours, which adds value for guests and increases revenue from additional services.
Loyalty Discounts: Special discounts and offers for returning guests are a way to retain past guests. This not only reduces advertising costs but also builds guest loyalty.
You may be interested in: Leverage Occupancy Based Pricing (OBP) To Improve Hotel Business Performance
Today, online travel agencies (OTAs) play a vital role in attracting guests from various markets. However, to maximize the benefits, a specific strategy is required.
Optimizing Information and Photos: Ensure that hotel information on online booking platforms is complete, clear, and appealing. High-quality photos and accurate descriptions will attract guests more effectively.
Managing Guest Reviews: Guest reviews are critical when potential guests consider booking. Responding to reviews, especially negative ones, with professionalism shows your commitment to improvement and customer care.
Encouraging Direct Bookings: While OTAs can drive a lot of traffic, encouraging guests to book directly through the hotel’s website helps reduce commission fees. This can be achieved by offering special incentives for direct bookings.
Read more: Unlocking Revenue Streams: The Art of Effective Online OTA Management
Digital marketing has become an essential part of the competitive strategy for modern hotels. To build a strong presence and attract more guests, hotels need to effectively leverage digital platforms.
Building a Professional, User-Friendly Website: The hotel’s website should be easy to navigate, especially on mobile devices. Make sure information about services, rates, and promotions is presented clearly.
SEO and Google Ads: According to Google statistics, up to 87% of travelers research hotels before deciding to book, often using metasearch as one of their preferred tools. SEO and metasearch will help your hotel rank higher in search results, increasing organic traffic. Additionally, advertising on Google and creating a Google Free Booking Link will be a quick way to reach potential guests.
Using Social Media: Social media is a great platform for engaging with customers and building a community around your brand. Share beautiful moments at the hotel, staff stories, or interesting activities to create a friendly and approachable image.
Read more: 5 Hotel Digital Marketing Tactics to Drive More Direct Bookings
Guest service is a key factor that sets hotels apart from competitors. Investing in service quality, ensuring staff are well-trained, and ready to serve guests with dedication will create memorable experiences for them.
Staff Training: Staff are the face of the hotel. Ensure they are thoroughly trained in service procedures and communication skills to handle situations effectively.
Listening and Quick Response: Make sure every opinion and question from guests is heard and resolved promptly, helping them feel valued and cared for.
Creating a Comfortable and Friendly Atmosphere: Providing amenities like complimentary tea and coffee in the lobby or relaxing areas will create a comfortable atmosphere and make guests feel welcome.
Technology is transforming hotel operations and guest experiences. Integrating technology into services helps hotels enhance efficiency and provide a more convenient experience for guests.
Hotel Management Software: Using software like Hotel Link to manage bookings, services, and distribution channels optimizes operations and minimizes errors.
Guest App: A mobile app that allows guests to book services, request assistance, or check room information adds convenience and enhances the experience.
Automation: Utilizing technologies like smart room keys, chatbots, or automated lighting and air conditioning systems creates a modern and convenient experience for guests.
To gain a competitive edge in the challenging hotel market, hotels must continuously innovate and improve their services, pricing strategies, and guest experiences. Through this article, we hope you’ve gained clearer insights into ways to make your hotel shine and attract more guests.
If you need further support, contact Hotel Link. We are ready to provide advanced hotel management solutions to help you optimize efficiency and enhance competitiveness in a sustainable way.