--- title: "Despegar x Hotel Link: Unlocking the Potential of the Latin American Market" description: Hotel Link officially announces its partnership with Despegar, Latin America’s leading travel technology platform, opening the door to a potential market image: https://blog.hotellinksolutions.com/hubfs/Global%20Hotel%20Link/Growth%20Team/Marketing/2025/Blog%20Visual/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market-thumbnail.png --- [Skip to content](https://blog.hotellinksolutions.com/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market#main-content) - [English](https://blog.hotellinksolutions.com/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market) - [Español](https://blog.hotellinksolutions.com/es/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market) - [Português](https://blog.hotellinksolutions.com/pt/despegar-x-hotel-link-desbloqueando-o-potencial-do-mercado-latino-americano) - [Tiếng Việt - 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[Get Started!](https://www.hotellinksolutions.com/sign-up/) [Get Started!](https://www.hotellinksolutions.com/sign-up/) Feb 12, 2026, 4:53:33 PM # Despegar x Hotel Link: Unlocking the Potential of the Latin American Market [Hotel Link](https://blog.hotellinksolutions.com/author/hotel-link-1) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.hotellinksolutions.com/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.hotellinksolutions.com/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.hotellinksolutions.com/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.hotellinksolutions.com/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market) [envelope icon](mailto:?body=https://blog.hotellinksolutions.com/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market) International travel is recovering strongly, bringing significant changes in global travelers’ search and booking behaviors. To capture this new wave of growth, hotels need more than just additional distribution channels, they need strategic partners capable of connecting them with the right target markets. With this vision in mind, [Hotel Link](https://www.hotellinksolutions.com/) officially announces its partnership with Despegar, Latin America’s leading travel technology platform, opening the door to a highly promising source market. ## Despegar: Over 23 Years of Shaping Latin American Travel Through Technology ![despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market-1](https://blog.hotellinksolutions.com/hs-fs/hubfs/Global%20Hotel%20Link/Growth%20Team/Marketing/2025/Blog%20Visual/despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market-1.png?width=1200&height=800&name=despegar-x-hotel-link-unlocking-the-potential-of-the-latin-american-market-1.png) Founded in 1999 in Argentina, [Despegar](https://www.us.despegar.com/) (also known as Decolar in Brazil) is one of the pioneers and largest online travel companies in Latin America. With more than 23 years of development, Despegar is not simply an OTA, it has successfully built a comprehensive travel–technology–financial ecosystem, serving hundreds of millions of travelers each year. Today, Despegar operates in more than 20 countries, covering most key Latin American markets such as Brazil, Mexico, Argentina, Colombia, Chile, and Peru, with tens of millions of active users. Beyond B2C, Despegar has also expanded strongly into B2B and B2B2C segments, connecting with thousands of travel partners, hotels, and agencies worldwide. What truly differentiates Despegar is its large-scale application of technology and data. With millions of daily searches, the platform leverages massive user behavior data to personalize experiences, optimize pricing strategies, and improve conversion rates for accommodation partners. ## A Complete Travel Ecosystem, More Than Just Hotel Bookings Unlike many traditional OTAs, Despegar operates under a “complete travel partner” model. Its ecosystem integrates a wide range of services, including flights, hotels, tours, car rentals, travel insurance, and notably, travel financial solutions through its fintech brand Koin. This allows Despegar to engage travelers at every stage of their journey, from inspiration and search to booking, payment, and post-trip experiences. For hotels, this means not only increased visibility to the right audience, but also stronger booking conversion through flexible payment solutions such as installment plans and “buy now, pay later” options, which are particularly popular in Latin America. Additionally, Despegar owns and operates several well-known regional brands such as BestDay, Viajanet, Viajes Falabella, HotelDO, and Stays, creating a broad distribution network that serves diverse customer segments. ## Why Is the Latin American Market Especially Attractive for Hotels? In recent years, Latin America has been recognized as one of the fastest-growing outbound travel regions globally. Travelers from Brazil, Mexico, Argentina, and Chile are increasingly interested in destinations across Asia-Pacific, including Vietnam and Southeast Asia. Notably, Latin American travelers tend to have longer stays, strong spending power, and a preference for meaningful experiences. They often book packages, seek quality accommodations with friendly service, and are willing to invest in memorable journeys. However, one of the main barriers for many Asian hotels is accessing the right channels, language localization, and understanding consumer behavior in this market. This is precisely where Despegar becomes a highly strategic partner. ## What Do Hotels Gain by Connecting to Despegar via Hotel Link? Connecting to Despegar through the Hotel Link platform is not simply about adding another sales channel, it means unlocking a new distribution ecosystem with tangible strategic value. First, hotels gain direct access to tens of millions of Latin American travelers through locally trusted platforms such as Despegar and Decolar. This significantly enhances brand visibility in a high-growth market that remains less saturated compared to more traditional source markets. Second, Despegar stands out for its AI-driven and data-powered conversion optimization. Room information, pricing, policies, and promotions are intelligently distributed to the right customer segments at the right time, improving actual booking performance rather than merely increasing impressions. Third, through [Hotel Link’s Channel Manager](https://www.hotellinksolutions.com/hotel-marketing-solutions/channel-manager/), hotels can centrally manage rates and availability while seamlessly synchronizing with Despegar, without adding operational complexity. This is especially important for properties expanding internationally while maintaining strict control over their distribution strategy. Finally, thanks to Despegar’s flexible financial solutions, hotels can attract more price-sensitive customers without heavily discounting public rates, thereby expanding their customer base while protecting pricing integrity. ## Strengthening Hotel Distribution Strategy with Hotel Link & Despegar The partnership between Hotel Link and Despegar goes beyond technical integration, it represents strategic alignment in market expansion, technology application, and long-term vision. Hotel Link, with its strong distribution platform, flexible connectivity, and deep understanding of hotel operations in Asia, acts as a bridge that enables hotels to access new markets without restructuring their existing systems. Meanwhile, Despegar delivers high-quality demand from Latin America, backed by a proven marketing–technology–data ecosystem developed over more than two decades. This synergy allows hotels not only to sell rooms, but to sell strategically, target the right segments, and build sustainable growth. With expertise in both B2C and B2B models, Despegar supports revenue optimization across multiple distribution approaches, from retail to wholesale, from individual travelers to group bookings, from short stays to extended vacations. ### Not Just About the Present, But the Future of Hotel Distribution In a world where technology and travel behavior evolve daily, choosing the right distribution partner is no longer a short-term decision. It is about vision, data, and adaptability. With Despegar, Hotel Link sees more than just an OTA, but a long-term partner supporting hotels in expanding their business borders, conquering new markets, and building smarter distribution strategies. This partnership is also part of Hotel Link’s ongoing commitment to continuously expand its global partner network, providing hotels with more choices, more opportunities, and a stronger foundation for sustainable growth. ### Conclusion Connecting with Despegar through Hotel Link is not simply about adding another sales channel, it marks the beginning of a new journey, where hotels can confidently enter the promising Latin American market with the support of leading technology and distribution partners. Hotel Link believes that through this collaboration, hotels will not only see measurable growth, but also experience a clearer, more effective, and more human-centered distribution strategy, aligned with the sustainable development direction of the global tourism industry. Don’t miss the opportunity to reach millions of Latin American travelers. Let Hotel Link support you in unlocking the Latin American market efficiently and sustainably through Despegar. ### 🚀 **Ready to Connect to Despegar with Hotel Link?** If your hotel operates in Brazil or Argentina, you can [register here](https://extranet.despegar.com/bkd/bookedia-front/onboarding/welcome) to begin your journey into this highly promising market. For hotels in Vietnam and other regions, you can also connect to Despegar through a dedicated link for international markets. 👉 [Register here to start connecting.](https://extranet.despegar.com/bkd/bookedia-front/touchless-onboarding/welcome) If you need further information or would like tailored consultation for your specific market, the Hotel Link team is always ready to support and guide you throughout the connection process. [Contact us today!](https://www.hotellinksolutions.com/sign-up/) [Industry Insight](https://blog.hotellinksolutions.com/tag/industry-insight), [Optimizing Online Presence](https://blog.hotellinksolutions.com/tag/optimizing-online-presence) ## Related posts [![Hanoi's National Day Tourism Boom: A Look at the Record-Breaking Holiday](https://blog.hotellinksolutions.com/hs-fs/hubfs/Blog%20Visual/looking-back-at-hanoi-tourism-during-the-national-day-2_9-positive-signals-from-the-market-thumbnail.png?height=200&name=looking-back-at-hanoi-tourism-during-the-national-day-2_9-positive-signals-from-the-market-thumbnail.png)](https://blog.hotellinksolutions.com/looking-back-at-hanoi-tourism-during-the-national-day-2/9-positive-signals-from-the-market?hsLang=en) [Hotel Management](https://blog.hotellinksolutions.com/tag/hotel-management) ## [Hanoi's National Day Tourism Boom: A Look at the Record-Breaking Holiday](https://blog.hotellinksolutions.com/looking-back-at-hanoi-tourism-during-the-national-day-2/9-positive-signals-from-the-market?hsLang=en) [Hotel Link](https://blog.hotellinksolutions.com/author/hotel-link-1) Sep 17, 2025, 4:40:06 PM The National Day holiday on September 2, 2025 was a landmark event for Hanoi, witnessing one of its... 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Known as Decolar in Brazil, it serves tens of millions of active users through a complete travel ecosystem covering flights, hotels, tours, car rentals, travel insurance, and fintech services through its Koin brand. The partnership with Hotel Link enables hotels to access this large, high-growth audience through a trusted local platform, with AI-driven conversion optimization and flexible payment solutions especially effective in Latin American markets." }, "name" : "What is Despegar and why is the Hotel Link partnership strategically significant?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Latin America has been recognized as one of the fastest-growing outbound travel regions globally. Travelers from Brazil, Mexico, Argentina, and Chile are increasingly interested in Asia-Pacific destinations including Vietnam and Southeast Asia. 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This allows Despegar to engage travelers from inspiration through search, booking, payment, and post-trip stages. It also owns regional brands BestDay, Viajanet, Viajes Falabella, HotelDO, and Stays, covering diverse segments from B2C retail to B2B and B2B2C wholesale. 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