As global tourism continues to shift toward personalized experiences and online service booking, connecting with the right distribution channels is no longer just about increasing revenue, it is also about enhancing the overall travel journey for guests. With this goal in mind, Hotel Link is proud to officially partner with Klook, one of the world’s leading travel experience booking platforms, offering hotels a new and highly valuable channel to reach experience-driven travelers.
Founded in 2014 in Hong Kong, Klook has rapidly grown into one of the world’s leading travel platforms, specializing in in-destination services and experiences. On Klook, travelers can easily search for and pre-book a wide range of services, including:
Local tours
Attraction and theme park tickets
Cultural and entertainment activities
Transportation and public transit services
Hotels and accommodations
Curated “things to do” experiences
Klook’s key differentiator lies in simplifying the discovery and booking of experiences, helping travelers save time, avoid queues, and stay in control of their itineraries. Through its website and mobile app, Klook connects millions of travelers with local service providers worldwide, from iconic destinations to unique, authentic local experiences.
With the ambition to become the go-to platform for everything travelers want to do on a trip, Klook goes beyond simply selling services. It actively shapes how travelers plan their journeys, particularly among younger generations and experience-focused, independent travelers.
Modern travel behavior has changed significantly. Today’s travelers are no longer focused solely on where to stay, they care just as much about what they can do and experience at their destination. This shift is precisely what makes Klook an attractive distribution channel for hotels.
By being listed on Klook, hotels gain access to travelers who:
Already have clear travel plans
Are actively looking for destination experiences
Are willing to spend on additional services and activities
Klook is especially strong in Asian and international markets, where travelers tend to plan and book services well in advance. Being present on Klook allows hotels to expand beyond traditional OTAs while increasing their chances of being included in travelers’ overall itineraries.
Connecting to Klook through the Hotel Link ecosystem delivers tangible value for hotels, far beyond simply adding “one more sales channel.”
Klook users are typically proactive planners who value personalized experiences and are willing to pay for them. This group often:
Stays longer
Pays close attention to location, amenities, and convenience
Seeks a balance between relaxation and exploration
By appearing on Klook, hotels are not just selling rooms, they are becoming part of the traveler’s experience journey, where accommodation decisions are closely tied to sightseeing plans and activities.
Klook is not a room-only OTA, it is an experience platform. This allows hotels to:
Expand distribution beyond familiar OTA channels
Reduce reliance on a small number of primary sales channels
Increase brand exposure early in the trip-planning stage
For hotels located near attractions, city centers, or experience hubs, visibility on Klook offers a particularly strong competitive advantage.
Trends such as staycations, bleisure travel, and experience-led tourism are becoming increasingly popular. Travelers are no longer just asking, “Where should I stay?” but also, “What can I do there?” Klook is where they look for answers.
Connecting to Klook enables hotels to:
Seamlessly link accommodation with nearby experiences
Reach travelers based on destination context
Position themselves as a convenient, well-integrated choice within the travel itinerary
Hotel Link acts not only as a technical connector, but also as a strategic partner helping hotels unlock the full potential of the Klook channel.
Through Hotel Link’s Channel Manager, hotels can:
Automatically synchronize rates and availability to Klook
Minimize overbooking risks when selling across multiple channels
Manage Klook alongside other OTAs from a single centralized platform
This is particularly valuable for independent hotels and small-to-medium hotel groups, where operational resources may be limited but accuracy and stability remain critical.
In addition, the Hotel Link team provides hands-on support during setup, along with guidance on optimizing visibility and performance on the new channel, ensuring hotels don’t just connect, but connect effectively.
In an increasingly competitive market, relying on only a few traditional OTAs carries inherent risks. Adding channels like Klook helps hotels:
Diversify demand sources
Reduce dependency on a single platform
Reach travelers at multiple stages of their travel journey
Klook does not replace OTAs, it complements the overall distribution strategy by positioning hotels precisely when travelers are planning what to do at their destination.
The collaboration between Hotel Link and Klook reflects a clear industry trend: accommodation and experiences are no longer separate. Hotels today are not just places to stay, they are key touchpoints in the traveler’s exploration journey.
By connecting with experience platforms like Klook, hotels deliver value that goes beyond the room itself, offering greater convenience, support, and a more seamless destination experience for guests.
Through this partnership, Hotel Link continues to expand its connected ecosystem, providing hotels with more distribution options aligned with evolving market trends. Klook represents a critical piece of the puzzle, helping hotels stay closer to the experience-driven needs of modern travelers.
If you are looking for a new way to expand distribution, enhance guest value, and optimize operations, connecting to Klook through Hotel Link may be a strategic move for the next phase of your growth. Contact us today to receive consultation and start connecting to this channel.