MSG Touristic x Hotel Link: Unlock New Markets For Your Hotel!

As the global tourism industry continues its strong recovery, expanding distribution networks and reaching a diverse international audience are key to sustainable hotel growth. To provide our partners with greater opportunities to connect with major global markets, Hotel Link is proud to announce a strategic partnership with MSG Touristic – a highly experienced international travel company with a strong presence across Europe, North America, Asia, the GCC, MENA, and Africa. This collaboration marks a significant step forward in helping hotels expand their markets, increase revenue, and boost direct bookings through a powerful global partner network.

Who Is MSG Touristic?

MSG Touristic specializes in personalized travel services and destination management worldwide. They are more than just a distributor – they act as a bridge between hotels and international travel companies.

As part of the MSG Group, MSG Touristic offers a full range of travel services, including accommodation, airport transfers, day tours, safaris, and unique local experiences. They collaborate with leading B2B distributors such as JoinUp, New Village, Russian Express, Fun & Sun, and Let Me Travel, as well as numerous partners across Europe and the Middle East. This ensures a strong, diversified system that connects hotels with guests from multiple global markets.

Notably, MSG operates under a “Margin Added” model, which allows hotels to sell rooms at optimized rates, gaining extra profit while remaining competitive in the market.

Markets Covered by MSG Touristic

MSG Touristic currently operates across six major regions:

• Europe & North America: Home to high-spending travelers seeking quality accommodations and authentic local experiences.

• GCC (Gulf Countries): A fast-growing market with strong demand for luxury stays and family vacations.

• MENA & Africa: Popular among younger, experience-driven travelers looking for adventure and exploration.

• Asia: A rapidly expanding region where MSG is connecting emerging destinations and helping hotels attract both domestic and international guests.

With this extensive network, hotels connecting to MSG through Hotel Link gain access to a vast portfolio of global travel agents and tour operators, unlocking new booking channels that were previously out of reach.

What Hotels Gain by Connecting to MSG Touristic

a. Access to a Global B2B Network

Through MSG Touristic, hotels can directly connect with hundreds of travel agencies and international tour operators within MSG’s system. This enables fast market expansion without the need for heavy marketing investment.

b. Consistent Year-Round Bookings

MSG’s diverse customer base helps balance seasonal demand and minimize low periods. Instead of relying on just a few traditional markets, hotels can maintain steady revenue through a rotating stream of guests from different regions.

c. Optimized Pricing and Profit Margins

Thanks to the “Margin Added” model, hotels can flexibly adjust pricing strategies to stay competitive while maintaining stronger profit margins compared to common OTA channels.

d. Enhanced Brand Visibility

Listing on MSG’s global distribution network not only brings new bookings but also increases brand recognition, helping hotels gain visibility among more international partners.

Hotel Link x MSG Touristic – A Strategic Growth Solution for Hotels

At Hotel Link, we understand that managing and connecting to multiple international channels can be complex and time-consuming. That’s why our partnership with MSG Touristic is designed to deliver a smooth, fast, and efficient connection experience for hotels.

a. Seamless Connection via Hotel Link Channel Manager

Hotels can now easily connect to MSG Touristic through the Hotel Link Channel Manager – an intelligent distribution management tool that updates rates, availability, and reservations in real time. With just a few clicks, hotels can expand into key regions like Europe, the Middle East, and North America instantly.

b. Centralized Management & Overbooking Prevention

Thanks to instant data synchronization, hotels can rest assured that all bookings from MSG and other channels are automatically updated. This reduces manual work, prevents errors, and saves operational time.

c. Transparent Data for Smarter Decisions

Hotel Link provides detailed reports on each channel’s performance, including MSG Touristic. Hotels can easily identify which markets drive the highest revenue and optimize their pricing and distribution strategies accordingly.

Conclusion

In a world where tourism is rebounding stronger than ever, choosing the right distribution partner can make all the difference in a hotel’s growth journey. The partnership between Hotel Link and MSG Touristic empowers hotels to expand their international reach while leveraging advanced technology and operational efficiency for sustainable success.

If you’re looking to diversify your revenue streams, boost brand exposure, and optimize booking operations, MSG Touristic is an opportunity you don’t want to miss.

Contact the Hotel Link team today to learn how to connect with MSG Touristic – expand globally and bring your hotel closer to millions of potential guests worldwide.