Reflecting On Vietnam Tourism In 2024: New Opportunities For The Hotel Industry And Hotel Link!

Vietnam's tourism market has been undergoing positive changes with promising new trends. In 2024, the industry marked a strong recovery post-pandemic. To maintain this momentum and embrace 2025, adopting modern technological solutions has become a key strategy for hotels to enhance operational efficiency and improve guest experiences. Let’s reflect on Vietnam's 2024 tourism milestones, Hotel Link’s accomplishments, and exciting expectations for 2025.

Vietnam Tourism Overview 2024: A Year of Remarkable Recovery and Growth

In 2024, Vietnam’s tourism industry continued its robust recovery and remarkable growth. Key statistics include:

• International visitors reached approximately 17.5–18 million, an increase of 38.9% compared to 2023.
• Domestic tourists hit an impressive 110 million, up 1.6% year-on-year.
• Total tourism revenue is estimated at VND 840 trillion, up 23.8%.

Major cities like Ho Chi Minh City, Hanoi, and Quang Ninh led in visitor numbers and revenue. Notably, Ho Chi Minh City received numerous prestigious awards, solidifying its position as a top regional destination.

Significant growth from international markets such as South Korea, China, and India provided opportunities to diversify Vietnam’s inbound market.

Vietnam Tourism Trends for 2025: Opportunities and Challenges

As we step into 2025, Vietnam’s tourism industry has set ambitious goals:

• International visitors are expected to reach 22–23 million, reflecting over 22% growth.
• Domestic travelers are projected at 120–130 million, continuing to drive tourism recovery.
• Total revenue from tourism is forecasted at VND 950–1,050 trillion.

1. The Rise of Domestic Tourism

A report from Traveloka shows 49% of Vietnamese travelers prioritize domestic destinations. Coastal areas such as Da Nang, Khanh Hoa, and Quang Ninh remain top choices. Wellness tourism and beach getaways are expected to dominate travel trends.

2. Sustainable Tourism Takes Center Stage

A significant 89% of Vietnamese tourists incorporate sustainability into their travel decisions. Accommodations must invest in eco-friendly services, such as renewable energy and reducing plastic waste, to attract this audience.

3. Enhanced Personalization

Travelers increasingly demand tailored experiences. Accommodations can offer personalized packages such as family getaways, wellness retreats for men, or adventurous activities for baby boomers seeking exploration.

4. Technology Shapes Tourism

Technologies like AI, Booking Engine, and Channel Manager not only enhance management efficiency but also optimize guest experiences. Flexible, user-friendly payment solutions are likely to gain popularity, meeting travelers’ evolving preferences.

Hotel Link: Empowering Hotels to Succeed!

In 2024, Hotel Link made significant strides by launching new features and expanding connections with major OTAs, enabling hotels to optimize operations and increase revenue.

1. Optimize Pricing with Yield Management

During festive seasons, flexible pricing is crucial for success. Hotel Link’s Yield Management feature enables hotels to:

• Adjust rates dynamically based on market demand and bookings.
• Increase revenue by optimizing pricing during peak and low seasons.
• Reduce underbooking or overbooking risks.
• Enjoy this feature for free when subscribing to Hotel Link’s solutions.

2. Smart Rate & Smart Competitor: Stay Ahead of the Competition

Monitoring competitors' rates is essential in the competitive OTA landscape. Hotel Link’s Smart Rate and Smart Competitor tools provide:

• Real-time updates on competitors’ prices, enabling strategic adjustments.
• Intelligent pricing strategies to attract guests while ensuring optimal profitability.
• Free access for hotels using Hotel Link’s solutions.

Learn more: Control and Create Smart Pricing Strategies for Hotels with Hotel Link!

3. Manage OTA Messages Directly on the Extranet

Managing messages across multiple OTAs can be time-consuming. Hotel Link’s new feature allows:

• Integration of OTA messages (currently supporting Expedia, with more platforms to come) directly into Hotel Link’s extranet.
• Efficient communication management to ensure no guest inquiry is missed.
• Better engagement with international guests, enhancing their experience.
• Free access to this feature, saving time and improving management efficiency.

Learn more: “Message from OTA” Feature: Streamline Communication with Expedia Guests

4. Additional Features Successfully Launched in 2024

• Payout Details from Booking.com: Transparent and detailed financial tracking of payments.
• New Booking Widget Interface: A sleek, user-friendly design boosting online conversion rates.
• New OTA Connections: Expanded partnerships with Hopper, Convergent, Dorms.com, TourMind, and OKdimall,... opening doors to diverse customer segments.

What’s Next for Hotel Link in 2025?

Looking ahead, Hotel Link is committed to supporting hotels with more advanced tools:

• Expanding OTA integrations to enhance international booking opportunities.
• Enhancing management tools to drive efficiency and revenue growth.
• Elevating guest experiences, enabling hotels to provide exceptional service and achieve higher profitability.

Conclusion

2024 has been a year of remarkable achievements for Vietnam’s tourism industry. As we enter 2025, with trends emphasizing domestic tourism, sustainability, and personalization, the industry must innovate and embrace technology to meet travelers' growing expectations.

With comprehensive support from Hotel Link, hotels have the opportunity to thrive in the dynamic tourism market. From dynamic pricing management to enhanced communication tools, Hotel Link offers a holistic solution for accommodations.

Contact Hotel Link today to explore our free features and elevate your hotel business strategy in 2025!