Staycation Trends: Catering to Local Travelers Seeking Experiences

In the context of the pandemic and changes in travel habits, the staycation trends are becoming increasingly popular. Instead of having to go far, local travelers seek unique experiences right where they live. This opens up great opportunities for hotels, homestays and resorts in attracting and serving this guest group. Hotel Link will provide more information about staycation trends and important strategies to help hotels optimize opportunities for business development.

1. Understand Local Tourist Needs

To serve local travels well, hotels need to understand their needs and desires. These travelers are often looking for new, exciting, and relaxing experiences that don't require them to travel far. They may want to explore popular destinations near home, participate in recreational activities, or simply enjoy a peaceful space to rest.

Conclusion: Instead of traveling far to familiar destinations, travels increasingly prefer to explore new places right in their home town!

2. Create Appealing Service Packages

After understanding guests' needs, hotels can create special service packages specifically for local travels, which may include incentives such as:

• Weekend promotion program: Discount room rates or free additional services for weekend stays.
• Full service package: Includes meals, spa, and entertainment activities in the hotel.
• Special offers for families: Activities and services exclusively for children and families.

3. Focus on Unique Experiences

Local visitors often want to discover new and different things. Hotels can take advantage of local characteristics to create unique experiences such as:

• Local tours: Guide visitors to famous or little-known places.
• Local food cooking class or craft class: Helps guests experience and learn new skills.
• Special events: Organize concerts, art exhibitions or cultural events right at the hotel.

See more: Beyond Luxury: What Experiences Drive Gen Z Hotel Bookings?

4. Leverage Technology to Personalize the Experience

Using technology to personalize the guest experience is a key point as the staycation trends become popular. Hotels can apply the following technologies:

• Mobile application: Provides detailed information about services, reservations and activities in the hotel.
• Personalized email marketing: Send offers and information about special events based on guests' preferences and stay history.
• Chatbots and virtual assistants: 24/7 customer support on hotel channels, helping them answer questions and book services more quickly.

At this step, hotels can choose a hotel digital toolbox that has all these technologies like Hotel Link to easily integrate and use for their hotels!

See more: Creating a Seamless Guest Experience Through Hotel Technology Integration

5. Dedicated Customer Care

To create memorable experiences, guest care is key. A few recommendations for hotels from Hotel Link are:

• Staff training: Make sure staff are always friendly, professional and understand guest needs.
• Quick response: Handle all guest feedback and requests quickly and effectively.
• Loyalty program: Hotels can create special offers and rewards programs for regular guests, which will encourage guests to book with your hotel again next time.

Conclusion

The staycation trend is opening up many opportunities for hotels to attract and serve local visitors. Taking advantage of the above information and local realities, hotels can optimize the potential of this trend and create memorable experiences for travelers. Are you ready for this trend in your hotel? Contact Hotel Link immediately to receive more information about toolbox designed for hospitality!