Today’s global travelers have evolved: beyond amenities, they seek unique experiences and memorable emotions - starting from the moment they step into a hotel. Hotel decor is no longer just about aesthetics, but a crucial branding tool that leaves a lasting impression and boosts guest satisfaction. So, which decor styles can truly captivate international guests? Join Hotel Link as we explore the top 5 decor trends and how to successfully bring them into your property.
In an ever‑competitive tourism landscape and shifting traveler preferences, investing in interior design is more than decorative - it’s a strategic business move. According to Booking.com (2024), 85% of travelers consider interior design a key factor in choosing accommodation and are willing to pay more for visually striking experiences.*
Today, hotel rooms are no longer just places to sleep - they’re social media-worthy stages for check-ins and viral videos. In this “Instagram-worthy travel” era, a well-designed space with distinct features can:
Enhance brand visibility through organic guest-shared photos
Elevate emotional and aesthetic appeal, boosting willingness to pay
Create a “wow” factor that leaves a lasting impression
Increase repeat stays and attract new, especially international, guests seeking novelty
Decorating your property is not just beautificationit’s a core strategy to strengthen brand identity, boost revenue, and stand out in the global market.
*Source: “Hottest Hues and Styling Cues – Booking.com Reveals The Top Trends for Summer Holiday Homes”
Key Features:
Neutral palette: white, cream, light gray, beige
Natural materials: light wood, linen, wool
Clean lines, optimized space
Maximum use of natural light
Why It Works:
Scandinavian style is beloved in upscale boutique hotels and homestays across Europe, the U.S., and refined travel markets. Its minimalist yet warm aesthetic evokes a homey “feel at home” sensation, resonating deeply with international guests. It aligns well with the trending “slow living” lifestyle.
Tips to Implement:
Maximize daylight
Use light wood furniture, neutral-toned linen sofas
Decorate with black & white art and small greenery
Add large mirrors for spaciousness
Layered lighting for ambiance
Ideal For: Boutique hotels, upscale homestays, serviced apartments
Example: SP34 Hotel in Copenhagen - a cozy, elegant showcase of Scandinavian design.
Key Features:
Bright hues: green, sandy yellow, turquoise
Local materials: bamboo, rattan, pottery
Open design blending indoor/outdoor
Natural lighting and airflow
Why It’s Impactful:
For travelers from temperate or urban climates, a tropical escape is irresistible. This style marries personality with ultimate relaxation, perfect for beachside hotels, villas, and resorts in Bali, Phuket, Phu Quoc. It suits the growing eco-conscious travel trend, emphasizing nature and local culture.
Tips to Implement:
Choose rattan, bamboo, reclaimed wood furniture
Use linen curtains and ceiling fans
Include large indoor plants (e.g., monstera, ferns)
Create outdoor relaxation corners with rattan furniture
Introduce water elements (mini fountain or pool)
Ideal For: Beach resorts, tropical villas, eco-resorts
Example: The Slate Resort (Phuket) - a fusion of tropical aesthetics and contemporary art, rooted in local identity.
Key Features:
Minimal but warm, serene
Materials: oak wood, handcrafted ceramics, linen
Earthy tones: wood brown, charcoal black, muted green-gray
Open spaces with minimal furnishings
Why It Resonates:
Japandi combines Japanese Wabi-Sabi philosophy with Scandinavian practicality. A perfect retreat for guests seeking balance and tranquility, especially those from crowded cities needing mental detox. It appeals strongly to Millennials and Gen Z who value mindful living.
Tips to Implement:
Choose natural, authentic materials
Use soft, warm lighting
Minimize clutter; focus on functionality
Design a meditation nook with cushions
Use bamboo screens for subtle room divisions
Ideal For: Boutique hotels, meditation retreats, retreat villas
Example: K5 Hotel (Tokyo) — a harmonious blend of Japanese flair and Nordic calm.
Key Features:
Exposed brick, pipes, polished concrete
Metal, vintage wood, leather furnishings
Retro or Edison-style lighting
Raw finishes, cement or brick walls
Why Guests Love It:
Industrial-chic injects personality, modernity, and cool urban edge. Attracts young, creative travelers - digital nomads, freelancers - seeking unique and inspiring stays. Perfect for workation trends post-pandemic.
Tips to Implement:
Keep brick or cement walls exposed
Blend vintage furniture with modern tech (smart TV, power outlets)
Add neon signs or urban-themed posters
Create work nooks with wooden desks and metal chairs
Use industrial-style shelves for decoration
Ideal For: Upscale hostels, city hotels, coworking co-living spaces
Example: The Hoxton Hotel (London) - known for its industrial-style design and urban art vibe.
Key Features:
Handcrafted textiles: pottery, silk, woven bamboo, carved wood
Ethnic colors: earthy red, turmeric yellow, indigo
Traditional patterns blended with modern furniture
Folk art meets contemporary comfort
Why It Stands Out:
International travelers crave experiences that immerse them in local culture. Heritage fusion tells a story through design, offering a deeper cultural connection. Perfect for destinations seeking authentic storytelling through space.
Tips to Implement:
Use local fabrics for cushions and wall hangings
Feature native crafts: bamboo hats, fans, pottery
Keep it balancedb - avoid visual overload
Combine with contemporary art for harmony
Integrate traditional colors subtly
Ideal For: Luxury resorts, heritage villas, cultural hotels
Example: Azerai La Residence (Hue, Vietnam) - French colonial architecture meets modern Asian decor.
This design fosters connection with nature:
Living green walls
Abundant natural light
Gentle ambient sounds (water, birds)
Organic materials: stone, untreated wood, bamboo
Why It Matters:
Biophilic design aligns with the growing demand for wellbeing tourism. A tranquil, nature-infused environment supports guests’ physical and mental health.
Read more: What Makes Wellness Tourism Appealing?
Enhancing guest experience through smart room features:
Smart room controls: lighting, temperature, and curtains via app
Mirror TVs: space-saving hidden screens
Wireless charging surfaces
Voice control for devices
Sustainability tech:
Smart LED lighting with adjustable colors
Motion sensors for automatic lighting
Touchless water fixtures and smart toilets
Analyze Your Guests
Where are they from? Age/income? Travel purpose?
Average stay duration?
Study Location & Environment
Consider climate, local culture, surroundings
Learn from competitors
Phases
Phase 1: Lobby/common areas
Phase 2: Sample rooms
Phase 3: All rooms and amenities
Measure Success
OTA review scores
Number of shared guest photos
Repeat guest rate
RevPAR before vs. after renovation
Designing for personal taste instead of target guests
Overlooking practicality and maintenance
Neglecting lighting - transformational for atmospheres
Lacking cohesion across areas - avoid inconsistent themes
Global travelers today have higher expectations than ever. They seek feelings, ambiance, and the story behind every stay. Investing in appropriate decor not only helps your hotel stand out but also creates memorable experiences – something any marketing campaign would struggle to replace.
In an age where everything can be "Googled," emotional experiences become the most crucial differentiator. A thoughtfully designed space doesn't just satisfy guests; it transforms them into natural "brand ambassadors," spreading a positive image of your hotel. Remember, investing in space design isn't an expense; it's a long-term investment for your business's sustainable growth.
Additionally, to fully capitalize on your design's value, your hotel also needs an efficient operational and distribution system to bring that wonderful space closer to potential guests.
Hotel Link offers a comprehensive suite of management solutions, from Booking Engine, integrated Websites, and Channel Manager to the Hotel Link Pay payment solution. These tools help you synchronize your brand image, enhance the booking experience, and optimize business performance. Contact Hotel Link today for advice on operational technology – creating a consistent, distinctive, and effective experience for global travelers.