Vietnam’s tourism industry is entering a new digital era with the official launch of Visit Vietnam, the country’s first national tourism platform. More than just an app or a website, Visit Vietnam is envisioned as an intelligent travel assistant and a shared data infrastructure that connects travelers, businesses, and authorities within a unified digital ecosystem.
For the hotel industry, especially properties accelerating digital transformation and expanding online distribution, understanding and leveraging this platform early can unlock new market access and strengthen competitiveness in the next phase of Vietnam’s tourism development. Let’s explore Visit Vietnam with Hotel Link and the outstanding value this national tourism ecosystem brings to hospitality businesses.
Visit Vietnam is developed as Vietnam’s first national tourism data platform, driven by the Government and coordinated by the Vietnam National Authority of Tourism, the National Data Association, and major technology partners such as Sun Group and Visa.
Unlike previous tourism information apps that offered only standalone services, Visit Vietnam is built as a unified digital infrastructure based on a real-time data model, optimizing every aspect of the tourism industry, from destination management and business operations to personalized traveler experiences.
You can think of Visit Vietnam as a tourism super app, where data, booking services, itineraries, payments, market analytics, and personalized recommendations are all integrated in one place.
Previously, tourism information was fragmented across multiple sources: destination websites, social media, blogs, OTAs, and more, forcing travelers and businesses to spend time aggregating data. Visit Vietnam changes this by centralizing tourism data on a single platform, guided by the principle of “accurate, complete, clean, and live” data.
A key highlight is its real-time tourism data map, which enables:
Monitoring destination capacity
Regulating visitor flows
Early identification of operational risks
Smarter destination management
Visit Vietnam is not only for travelers, it is also a powerful data analytics tool for businesses, offering:
Real-time market trend reports
Spending data from international payments (Visa) to analyze traveler behavior
Customer segmentation, seasonal shifts, and service cost analysis
Standardized data reports for faster, more accurate decision-making
This marks the first time tourism businesses in Vietnam can access a continuously updated, standardized analytics toolkit instead of manually aggregating data from multiple sources.
Beyond being an information portal, Visit Vietnam integrates an AI Travel Assistant, a smart virtual travel assistant powered by personalized recommendation algorithms. Travelers can:
Create itineraries based on preferences, time, and budget
Book services such as accommodation, attraction tickets, tours, and transport
Manage their entire trip in one interface
Receive alerts about weather, crowd levels, or unexpected destination changes
This means travelers no longer need to switch between multiple apps or websites, everything is available within Visit Vietnam.
Visit Vietnam connects with electronic payment systems such as iziPay and Visa, enabling direct service booking and payment on the platform. This creates a seamless journey from search and comparison to booking and payment without switching apps.
For businesses, this integrated payment capability significantly improves conversion rates, a critical factor in online room and service sales.
Visit Vietnam stands out with its real-time data map, allowing travelers and businesses to visualize crowd levels, search trends, and spending behavior. Market changes are updated instantly, replacing outdated information with live, accurate insights.
For businesses, this is a powerful management tool that enables data-driven decisions rather than guesswork. Hotels can dynamically adjust pricing, staffing, and product offerings to stay closely aligned with real market demand and enhance competitiveness.
With the AI Travel Assistant, travelers can easily build personalized plans and receive destination recommendations tailored to their interests from the very first step. Managing the entire journey in a single app, combined with real-time alerts, saves time and eliminates the inconvenience of switching between platforms. This seamless experience perfectly matches the habits of modern travelers who value speed and make decisions directly on their smartphones.
Instead of constantly switching apps to search for rooms, compare prices, or book tickets and tours, Visit Vietnam consolidates everything into a single account. This streamlined experience is especially appealing to Gen Z and Millennials, who prioritize speed, transparency, and direct mobile bookings without complex intermediaries.
Scheduled to officially operate from Q2/2026, Visit Vietnam is expected to become a promising new distribution channel, helping hotels expand their presence beyond traditional OTAs and standalone websites.
By allowing hotels to list services directly on the platform, Visit Vietnam increases access to international travelers and strengthens brand visibility throughout the traveler journey, creating breakthrough business opportunities and more effective access to target markets.
By leveraging real-time data and in-depth market analytics from Visit Vietnam, hotels can identify high-value customer segments, closely track spending behavior, and analyze seasonal demand to design tailor-made packages for each audience. This strategic data resource offers a far more comprehensive and practical perspective than limited internal data or traditional OTA reports, empowering hotels to proactively optimize revenue and competitiveness.
Visit Vietnam is more than a platform, it is an expansive technology and data hub enabling Vietnam to align with global digital tourism trends. With real-time data mapping, flexible AI, direct booking, and integrated payments, Visit Vietnam marks a major step toward positioning Vietnam tourism on the international stage.
According to its development roadmap, Visit Vietnam aims to become a fully integrated tourism super app by 2027, featuring multimedia experiences, one-tap ticket booking, and a Data-as-a-Service model for businesses.
This vision aligns perfectly with Vietnam’s tourism goals: to explore, serve, and connect domestic and international travelers in the most comprehensive way possible.
Visit Vietnam represents a pivotal transformation for Vietnam’s tourism industry, from data and technology to user experience. With its long-term vision, the platform promises an open ecosystem that helps both travelers and businesses, especially hotels - access the market more effectively and build more sustainable strategies in the digital era.
Stay updated and be ready to leverage Visit Vietnam when it officially launches, this could be a valuable opportunity to expand your market reach and connect with high-value international travelers.
To prepare for this wave of transformation, partner with Hotel Link today to equip your hotel with optimized technology solutions, ensuring seamless connectivity and operations on Visit Vietnam from day one. Contact us to receive tailored consultation for your property.