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The digital age has revolutionized travel booking, with mobile bookings dominating the industry. For hotels, reaching potential guests on their devices is paramount. This blog post dives deep into Agoda Mobile Campaigns, a powerful solution from Agoda, a leading online travel platform. We'll explore how these targeted campaigns can unlock a massive pool of mobile-first travelers for your property, leveraging features like precise marketing, special offers, and increased mobile reach.
Agoda Mobile Campaigns offer a comprehensive toolkit for hotels to thrive in the mobile booking era. These targeted campaigns allow you to tap into Agoda's vast user base of active travelers, maximizing your mobile presence. Attract the right audience with sophisticated marketing tools, entice guests with special offers, and ultimately supercharge your mobile bookings. Whether you're already connected with Agoda or not, this blog post is a valuable resource for any hotel owner or manager looking to maximize their mobile booking potential. We'll delve into the specific benefits of Agoda Mobile Campaigns and explore how they can help you reach new audiences and drive growth.
Mobile Campaign: Reach New Audiences on the Go
The travel industry has seen a dramatic shift towards mobile bookings, with over 72% of reservations now made through smartphones and tablets. This presents a golden opportunity for hotels to capitalize on changing consumer habits and attract a wider audience. Agoda Mobile Campaigns are designed to do just that, allowing you to target in-market travelers actively searching for accommodation on their mobile devices.
By leveraging Agoda's award-winning mobile platforms, you can gain access to a massive pool of potential guests. With over 14 million mobile app downloads in 2022 alone, Agoda Mobile Campaigns offer a powerful way to showcase your property and entice new customers searching for their next travel adventure.
Agoda Mobile Campaigns offer a compelling proposition for hotels looking to attract new guests and maximize their mobile presence. Here's how:
- Enhanced Visibility & Exclusive Deals: Not only do you gain exposure to a massive pool of mobile users, but you can also incentivize bookings. Agoda Mobile Campaigns allow you to offer exclusive "Mobile Deals" with an additional 10% discount on top of your existing promotions. This enticing offer catches the eye of mobile-first travelers searching for the best deals, boosting your property's visibility within Agoda's fastest-growing booking channel.
- Target Local Travelers: Did you know that 20% of mobile bookings on Agoda are made within 10 kilometers of the property? Agoda Mobile Campaigns allow you to leverage this local travel trend by tailoring your offers to nearby travelers. By attracting a local audience actively searching for staycations or weekend getaways, you can fill vacancies and drive bookings during off-peak periods.
Mobile App Campaign (APS): Maximize Revenue with Engaged Travelers
Beyond reaching new audiences, Agoda Mobile App Campaigns (APS) allow you to tap into a highly engaged user base. With more than 61 million Agoda members actively using the app, APS campaigns provide targeted exposure to a pool of travelers most likely to convert into paying guests.
The benefits of Agoda Mobile App Campaigns go beyond just reach. Agoda Mobile App Campaigns (APS) unlock the full potential of a highly engaged user base, translating into increased bookings and revenue for your hotel. Let's explore the key benefits:
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Target High-Value Travelers: Agoda boasts over 61 million active app users, a vast audience readily accessible through APS campaigns. This user base is not only substantial but also comprises travelers known for their frequent travel habits and higher spending. By targeting logged-in Agoda members, you're connecting with guests more likely to book multiple trips and spend more per stay, maximizing your revenue potential.
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Growth Through Private Sale Rates: Joining Agoda's Private Sale Rate channel, a core component of APS campaigns, has been shown to significantly boost bookings, with an overall increase of 32%. This growth is primarily driven by logged-in Agoda members, indicating their responsiveness to exclusive offers and loyalty to the platform.
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Increased Booking Value: Furthermore, Agoda studies reveal that bookings made by logged-in members through APS campaigns tend to have a higher average value, exceeding 50% compared to non-logged-in users. This translates to not only more bookings but also increased revenue per guest, maximizing your return on investment.
The mobile booking revolution is here, and hotels that embrace this trend will thrive. Agoda Mobile Campaigns and Agoda Mobile App Campaigns (APS) offer a comprehensive toolkit for hotels to not only reach new audiences searching on their mobile devices but also tap into a highly engaged user base of loyal Agoda app members. By leveraging these powerful solutions, you can unlock a world of opportunity: Attract new customers with targeted advertising, incentivize bookings with exclusive mobile deals, and maximize revenue by connecting with high-value travelers who book more frequently and spend more per stay.
Ready to supercharge your mobile presence and watch your bookings soar? Sign up for Agoda Mobile Campaigns today or simply contact your dedicated Agoda Market Manager and explore the additional benefits of activating a minimum 10% stacking discount for the Private Sale Rate Channel within your Agoda Mobile App Campaign.
