Experience the New Interface for Group Hotel Booking!

In a guest’s booking journey, first impressions play a decisive role. Within just a few seconds of browsing, a clear, easy-to-compare, and informative interface can make the difference between “just looking” and “booking immediately.” Understanding this, Hotel Link officially introduces the new interface for the Group Hotel Booking Widget, a visual upgrade that may seem small, but delivers a significant impact on user experience and conversion rates.

What Is the Group Hotel Booking Widget?

Hotel Link’s Group Hotel Booking Widget allows hotels within the same group or brand to display multiple properties in a single booking interface. Instead of visiting individual websites, travelers can view, compare, and choose the most suitable hotel with just one touchpoint.

This solution is especially ideal for:

• Hotel chains

• Hotel groups under the same brand

• Hospitality systems with multiple properties in one destination or across different cities

Why Is the Group Hotel Browsing Experience Becoming More Important?

Guest booking behavior has changed significantly. Before making a decision, travelers often:

• Compare multiple hotels within the same brand

• Pay close attention to reviews, credibility, and overall experience

• Want to access key information quickly without too many steps

If the interface is unclear or lacks essential information, guests can easily leave the website and return to OTAs. That’s why optimizing the Group Hotel Booking Widget interface is not just a visual enhancement, it’s a strategic move to retain guests on the direct booking channel.

What’s New in the Group Hotel Booking Widget Interface?

A More Intuitive and Easy-to-Follow Layout

In this update, Hotel Link has refreshed the entire layout of the Group Hotel page. The new interface is cleaner, more modern, and easier to navigate, helping guests quickly grasp the list of hotels within the same group without feeling overwhelmed.

The more structured information layout also creates a smoother, more natural booking journey, especially for guests encountering the brand for the first time.

Hotel Ratings Displayed Directly in the Listing

One of the most important upgrades in the new interface is the display of hotel ratings next to each property. Guest reviews play a major role in booking decisions, as feedback from previous stays is considered one of the most reliable sources of information.

Displaying ratings helps to:

• Enable quick comparison between hotels within the group

• Build trust from the very first browsing step

• Allow high-performing hotels to stand out more clearly

For hotels, this is also an effective way to leverage brand credibility to drive direct bookings.

Benefits of the New Interface for Hotels and Hotel Groups

Higher Conversion Rates on Official Websites

An interface is not just about aesthetics, it directly influences user behavior. When guests can easily find information, compare options, and make decisions, they are more likely to complete a booking.

The new Group Hotel Booking Widget interface is designed with this goal in mind: reducing friction in the booking journey and keeping guests engaged longer on the hotel’s official website.

For hotel groups, this also creates opportunities to:

• Keep guests within the brand ecosystem instead of losing them to OTAs

• Distribute booking demand more flexibly across properties

• Make better use of the direct booking channel

Keeping Guests Within the Brand Ecosystem

Instead of sending guests back to OTAs to compare prices and reviews, the Group Hotel Booking Widget helps keep them on the official website, where they can explore the entire hotel portfolio within the same brand.

Supporting a Sustainable Direct Booking Strategy

As OTA commission costs continue to rise, optimizing the direct booking experience has become a top priority for many hotels. With its newly upgraded interface, Hotel Link’s Group Hotel Booking Widget enables hotel brands to present their entire system in a more professional and consistent way.

Guests are not just booking a single hotel, they are discovering a complete hospitality ecosystem, increasing the likelihood of repeat stays across the brand in future trips.

New Interface Rollout Timeline

The new Group Hotel Booking Widget interface officially takes effect on December 18, 2025, for hotels currently using the Group Hotel Booking feature via Hotel Link’s embed code.

The update is applied automatically, allowing hotels to benefit from the enhanced experience without any complicated setup or manual changes.

See detailed instructions on how to use the new interface at: Activating the new Booking Widget for hotel group

Elevate the Group Hotel Booking Experience with Hotel Link

With this upgrade, Hotel Link continues its commitment to helping hotels optimize direct booking channels through improved user experience, clearer information, and more intuitive interfaces.

The new Group Hotel Booking Widget interface not only makes it easier for guests to choose, but also opens up long-term opportunities to increase revenue and build a strong, professional brand image for hotel groups.

If you’d like to learn more about how to activate or optimize the Group Hotel Booking Widget, please contact the Hotel Link team for detailed support.