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Boost Your Online Presence & Revenue Growth with Expedia Accelerator
Have you ever wondered why some hotels - similar to yours in price, location, and even amenities - consistently appear at the top of Expedia’s search results? The secret lies in how they smartly leverage the Accelerator tool - a powerful feature designed to boost visibility, attract more views, and ultimately maximize revenue. In this article, Hotel Link will walk you through the secret behind Expedia Group’s Accelerator, how it works, when to use it, and how to get the best results while keeping your costs under control.
What Is Accelerator? – The Tool That Helps Hotels Break Through Visibility Barriers
Expedia Accelerator is a flexible promotional tool designed for hotels that want to improve their ranking and visibility in search results across the Expedia Group network - including Expedia.com, Hotels.com, Orbitz, Travelocity, and more.
The concept is simple: hotels can temporarily increase their commission rate to Expedia for specific dates or periods in exchange for higher placement in search results.
In other words, Accelerator helps you “turn on the spotlight” for your property - making it stand out from hundreds of competitors, especially when you want to drive demand or attract new guests quickly.
Why Accelerator Matters More Than Ever?
As global tourism continues to recover, competition across OTAs has become more intense than ever. With thousands of listings in every destination, ranking high in search results can make the difference between being booked or being overlooked.
According to Expedia Group, hotels that appear 30% higher in search results often receive twice as many impressions and up to 40% higher conversion rates than lower-ranked competitors.
However, not every hotel has a large marketing budget. That’s why Accelerator offers a balanced solution - flexible, transparent, and real-time - empowering hotels to control their spending while improving performance significantly.
How Accelerator Works – Understand It to Use It Right
1. Temporarily increase commission to gain higher visibility
You can set an additional bonus commission rate - for example, +2%, +5%, or +10% - for a limited time. Expedia then considers this increase along with other factors such as guest reviews, flexibility policies, and cancellation rates to determine your ranking.
2. Customize by time, market, and audience
You can choose to apply Accelerator for:
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Specific dates (e.g., Nov 15–30)
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Specific days of the week (e.g., weekends only)
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Target markets (e.g., Europe, North America, Asia-Pacific)
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Traveler types (leisure, business, solo, etc.)
This allows you to focus your budget where it matters most - the right audience, at the right time.
3. Track performance in real time
Within Expedia Partner Central, you can easily monitor:
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Visibility improvements (percentage increase)
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Room views, clicks, and bookings generated
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ROI (Return on Investment) from your Accelerator campaigns
When Should You Use Accelerator?
Accelerator works best when used strategically - not all the time. Here are some key moments to activate it:
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To boost short-term revenue – When you have excess inventory during low season, Accelerator helps attract bookings without slashing your prices.
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Before peak season – Run Accelerator 2–3 weeks before high demand to build up organic ranking, helping maintain visibility even after the campaign ends.
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When expanding into new markets – For example, target European or Australian travelers by running Accelerator only in those regions.
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To revive visibility after downtime – Ideal after renovations, rebranding, or temporary closures to regain momentum quickly.
How to Set Up Accelerator in Expedia Partner Central
You can activate Accelerator in just four simple steps:
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Log in to Expedia Partner Central
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Go to Marketing > Accelerator
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Select your preferred dates and commission boost
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Track performance with the real-time dashboard
Expedia clearly displays how much visibility improvement you can expect at each commission level - with no hidden fees or long-term commitments.
Key Benefits of Using Accelerator
1. Greater Visibility – Stand Out in Search Results
With flexible commissions, your property gains higher ranking positions. Appearing in the Top 10 results gives you a massive advantage compared to being buried on later pages.
2. Higher Conversion Rates – More Views, More Bookings
Hotels using Accelerator typically see 20-40% more bookings, especially from international travelers - since most users click on the first few listings.
3. Smarter Pricing Strategy – No Need for Deep Discounts
Instead of dropping your room rate by 15-20%, you can simply add a temporary 5–10% commission boost to achieve similar exposure - while preserving your premium brand image.
4. Full Flexibility – Turn On or Off Anytime
Accelerator can be activated or paused instantly - perfect for adjusting to real-time market trends and booking patterns.
5. Transparent Results – Data You Can Trust
Expedia provides detailed metrics: impressions, click-through rates, conversions, and revenue growth - so you can clearly measure ROI.
Combine Accelerator with Smart Pricing & Channel Management
Accelerator performs best when paired with smart revenue management strategies. Here’s how to make it even more effective:
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Maintain rate parity across all OTAs to build guest trust.
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Monitor performance after 7–10 days and adjust your commission accordingly.
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Pause strategically once your property achieves high organic ranking.
Expert Tips – Timing Is Everything
According to Expedia experts:
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Activate Accelerator on Mondays or Tuesdays, when travelers start planning their trips.
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Run campaigns for 7–14 days to measure quick results.
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Combine with short-term promotions such as Deal of the Day or Smart Visibility Boost for maximum exposure.
The Key to Success: Consistency & Data-Driven Strategy
Accelerator isn’t a magic button - it’s a strategic lever in your hotel’s overall distribution plan. The real success comes from continuous monitoring, optimization, and integrating it with other performance factors like:
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Guest review scores
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Professional room photography & descriptions
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Seasonal rate flexibility
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Clear cancellation policies
When these elements work together, Accelerator can unlock your hotel’s full visibility and revenue potential - helping you not just sell more rooms, but build a stronger, more trusted brand.
Read more: Boost Revenue with Expedia’s Global B2B Distribution Rates Program
Accelerator – Your Launchpad to Global Revenue Growth
In the competitive world of online hospitality, visibility is power. Accelerator is more than just a commission tool - it’s a strategic way to take control of your hotel’s position in the global marketplace.
When combined with Hotel Link’s smart solutions such as Channel Manager and Booking Engine, you can seamlessly synchronize rates, manage distribution, and track your Expedia performance - all in one unified system.
Don’t let your hotel stay hidden among hundreds of listings. Activate Accelerator today, boost your visibility, and capture more bookings this upcoming peak season.
Contact Hotel Link now to learn how to integrate and optimize Accelerator for your hotel’s success.
See also: Boost Bookings With A Long-Term Distribution Strategy On Expedia!