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How To Create OTA Promotions With Channel Manager For Holiday Season?

The holiday season is a prime opportunity for hotels to shine and attract new guests. Compelling promotions on Online Travel Agencies (OTAs) can not only boost your booking numbers but also enhance your brand image. But how can you implement these offers effectively? A Channel Manager can streamline the process, allowing you to manage and synchronize promotions across multiple platforms simultaneously.

Let's delve into how Hotel Link can help you create effective OTA promotions for the holiday season and explore tips to optimize your hotel's revenue.

1. Identify the Right Promotion for the Holiday Season

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Each holiday season presents unique opportunities to attract guests. Choosing the right promotion for your target audience will maximize your results. Common promotional types include:

  • Percentage discounts: Offer direct discounts on bookings during the holiday period, such as 10% or 20% off.
  • Long-stay discounts: Encourage longer stays by offering discounts on bookings of 3 nights or more.
  • All-inclusive packages: Combine accommodation with additional services like complimentary breakfast, spa treatments, or sightseeing tours.
  • Flash sales: Implement short-term discounts to create a sense of urgency and encourage quick bookings.

Things to consider when choosing a promotion:

  • Appropriate timing: Create promotions for major holidays such as Christmas, New Year, or Lunar New Year.
  • Specific target: Categorize guests to create suitable promotions, such as families with young children, couples, or solo travelers.

2. Use a Channel Manager to Create Promotions

A Channel Manager is a powerful tool that enables you to deploy and synchronize promotions across multiple OTAs with a few simple clicks.

The steps involved include:

  • Log into your Channel Manager: Access your Hotel Link Extranet and log in using your credentials.
  • Select the desired OTAs: Choose the OTAs like Booking.com, Expedia, and Agoda where you want to create the promotion.
  • Create the promotion: Navigate to the "Special Offers" section on the OTA. Select the desired promotion type (discount, long-stay, or package), and fill in the details: discount amount, validity period, terms, and booking policies.
  • Adjust rates flexibly: Use the "Rate Adjustment" feature to customize prices according to the promotion. For example, reduce prices by 15% for all bookings during the holiday period.
  • Save and synchronize: Once created, save and synchronize the promotion to display it on all connected OTAs.

See detailed instructions on how to create offers on Hotel Link Channel Manager at: How to create Special Offer for OTAs?

3. Optimize Promotion Content to Attract Guests

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A compelling promotion requires clear and engaging content. Make a strong impression by optimizing your title, description, and visuals.

  • Title and description: Use a catchy title, such as "Christmas Special: Up to 20% Off" or "Celebrate New Year with Exclusive Offers." Provide a detailed description outlining the discount, included services, and guest benefits. For example: “Stay 3 nights or more, get free breakfast and spa voucher worth $50”.
  • Visuals: Use high-quality images of your rooms, holiday decorations, or additional services to create appeal.

4. Leverage Smart Rate to Optimize Pricing

Hotel Link Smart Rate is a tool that automatically adjusts room rates based on market conditions and guest demand. Using Smart Rate allows you to:

  • Optimize pricing: Automatically adjust prices upward during high-demand periods and downward during low-demand periods.
  • Ensure competitiveness: Maintain competitive pricing compared to your competitors on OTAs.
  • Increase revenue: Ensure you don't miss out on revenue opportunities during peak seasons.

Combining a Hotel Link Channel Manager with Smart Rate can help your hotel maintain business efficiency during the holiday season.

Learn more: Control Rate And Create Smart Pricing Strategies For Hotels With Hotel Link!

5. Promote Your Promotions Through Marketing

After creating promotions on OTAs, don't forget to promote them widely.

  • Use OTA messaging: Send direct messages to potential guests through OTAs to announce your promotions.
  • Promote on social media: Post on Facebook, Instagram, and TikTok to reach a wider audience. Use short videos and stories to generate excitement and encourage bookings.

Read more: The Power of Social Proof: Why User-Generated Content is Key for GenZ?

6. Monitor and Adjust Promotions

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Monitoring the effectiveness of your promotions is crucial. You should:

  • Track results: Review the number of bookings from each OTA and assess performance.
  • Make adjustments: Modify discount levels, validity periods, or promotion types if results fall short of expectations.

Conclusion

Creating OTA promotions through a Channel Manager for the holiday season can help your hotel attract more guests and boost revenue. Combined with Smart Rate and effective marketing, you can significantly optimize your business strategy.

After getting everything ready to sell rooms during the holiday season, to optimize your hotel revenue, take advantage of Yield Management provided for free on Hotel Link's Channel Manager. Contact your Market Manager for detailed instructions today!

If you need assistance managing OTAs with Channel Manager or advice on Smart Rate, don't hesitate to contact Hotel Link. Our experts are ready to support you in growing your hotel and creating exceptional guest experiences.
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