Roibos x Hotel Link: A New Step in B2B Hotel Distribution

As the travel and hospitality industry gradually recovers and grows post-pandemic, expanding distribution networks, optimizing room occupancy, and increasing revenue have become top priorities for many hotels. Understanding this need, Hotel Link continues to seek and partner with leading technology providers to deliver effective distribution solutions to its clients. One of the most promising new partners that Hotel Link is proud to introduce is Roibos – an advanced technology platform that is reshaping how hotels distribute their inventory globally.

Introducing Roibos – A Modern Distribution Platform for the Hospitality Industry

Roibos is an innovative technology company with a mission to transform hotel distribution by offering a seamless platform that facilitates direct connections between hotels and distribution partners - eliminating intermediaries.

Roibos’ Vision

Roibos aims to become the world’s leading hotel distribution platform, not only thanks to its cutting-edge technology but also through its commitment to transparency, reliability, and sustainable growth in the tourism and hospitality industry.

Impressive Roibos Statistics

• Over 26,000 independent hotels and chains connected to the Roibos platform.

• More than 250 global distribution partners onboarded.

• Access directly and integrated with 50+ Channel Manager systems.

• Operates entirely on a B2B model, enabling hotels to reach specialized sources of demand such as travel agents, tour operators, and regional distributors.

• Roibos helps hotels boost sales without depending solely on traditional OTAs, thereby improving competitiveness and profit margins.

How Roibos Benefits Hotels

Roibos is more than just a room-selling channel – it’s a strategic solution that empowers hotels to manage distribution, ensure payment, and expand into new markets effectively.

1. Distribution Control

With Roibos, hotels can:

• Fully control room rates and inventory allocation for each distribution partner.

• Build flexible distribution strategies based on seasonality, market type, or customer segment.

• Prevent overbookings through real-time synchronization with partners.

2. Transparency

• No intermediaries, no hidden markups.

• Direct communication between hotels and distribution partners.

• Clear information on pricing, booking conditions, and cancellation policies to reduce errors and misunderstandings.

3. Global Reach

Roibos is rapidly expanding its network in:

• Europe, the Middle East, Asia, Australia, and Latin America.

• Targets niche segments including business travelers, group bookings, premium leisure, and local agencies.

4. Guaranteed Payments

• All bookings are paid using Virtual Credit Cards (VCC) or the Roibos Hotel Wallet.

• Hotels are protected from last-minute cancellations and no-shows.

• Accelerated reconciliation process improves hotel cash flow.

5. Revenue Growth

• Enables hotels to apply Yield Management strategies: selling the right room at the right price to the right segment at the right time.

• Helps increase RevPar (Revenue per Available Room) through intelligent distribution.

6. Just Technology

• Intuitive interface, simple to manage.

• No complex software installations needed.

• Easily integrates with existing PMS and Channel Manager systems.

Hotel Link x Roibos Partnership – A Strategic Advantage for Clients

As a comprehensive digital solutions provider for the hospitality industry, Hotel Link has now integrated Roibos into its Channel Manager system. This partnership brings significant added value to hotels already using Hotel Link’s platform:

1. Fast Integration with No Extra Setup Costs

• Roibos is now available in Hotel Link’s list of pre-integrated channels.

• Connection setup takes only 1–2 working days, and it’s completely free.

• The Hotel Link operations team will assist hotels with activation and optimization.

2. Access to Non-OTA Markets

• Roibos allows hotels to connect with B2B partners that are less price-competitive and tend to book longer stays or group reservations.

• Increases revenue without compromising hotel brand value.

3. Optimized Room Sales Performance

• Smart distribution that balances OTA, website, direct, and B2B channels.

• Reduces commission expenses and increases net revenue.

4. Reduced Financial Risk

• Roibos guarantees timely payments, helping hotels maintain healthy cash flow and easier financial management.

Why You Should Add Roibos to Your Distribution Strategy

As Vietnam’s travel market recovers strongly and international arrivals increase, leveraging new distribution channels like Roibos helps hotels:

• Diversify demand sources, reducing overreliance on one OTA.

• Reach premium travelers who book well in advance.

• Improve business results without heavy marketing expenses.

If you're already a Hotel Link client, now is the perfect time to activate Roibos and experience the benefits of smarter, more strategic hotel distribution.

Conclusion

The partnership between Hotel Link and Roibos marks an important step forward in expanding hotel distribution ecosystems. With innovative technology, transparent models, and guaranteed payment policies, Roibos is quickly becoming the go-to choice for hotels looking to grow their revenue while maintaining control over their distribution strategy.

Get in touch with the Hotel Link team today to connect with Roibos and get ready to welcome a new wave of high-quality guests in 2025!