How To Create & Manage Cross-Sell Services With Hotel Link Booking Engine

Implementing cross-sell through the booking engine allows hotels to directly engage with guests during the booking process, creating opportunities to easily and efficiently promote additional services and products. Let’s explore with Hotel Link how to create and manage cross-sell services smartly through your Hotel Link Booking Engine, helping you optimize revenue and deliver memorable experiences to your guests.

Benefits of Cross-Sell Through a Booking Engine

Before diving into the details of implementation, let's take a look at some key benefits when a hotel applies cross-sell through the Hotel Link Booking Engine:

• Increase Revenue per Booking: By suggesting additional services during the booking process, hotels can easily increase transaction value.
• Personalize Guest Experience: Guests have the opportunity to select services that suit their personal needs, resulting in higher satisfaction and a more memorable experience.
• Save Time for Guests: When additional services are integrated directly into the booking process, guests won’t need to contact the hotel after making a reservation to select the extras they want.

Steps to Create and Manage Cross-Sell Services with a Booking Engine

1. Identify Suitable Cross-Sell Services

First, you need to clearly define which services are appropriate to offer as cross-sell options alongside room bookings. Some common examples include:

• Airport transfer services
• Breakfast or special dinner packages
• Spa and massage packages
• Local tours or experiences
• Laundry services or car rentals

These services should be designed to fit the specific needs of different guest groups. For example, leisure travelers may be interested in spa packages and local tours, while business travelers may prioritize airport transfers or meeting room services.

2. Create Cross-Sell Services on the Booking Engine

Once you have identified the cross-sell services, you can easily create them in the Booking Engine on your extranet system. Here are the basic steps:

• Access the Booking Engine Management Interface: Log into your Booking Engine management system and navigate to the 'Extras' section.
• Create a New Service: Click on 'Create New Service' and fill in the details such as service name, detailed description, pricing, and terms. Ensure your descriptions are clear, compelling, and emphasize the benefits of the service.
• Classify Services: You can categorize services into various groups for easier guest selection. For example, create groups like 'Dining', 'Entertainment', 'Wellness', etc.
• Set Pricing and Conditions: For each service, you can customize fixed prices or dynamic pricing based on the time of year. You can also set specific conditions, such as availability or quantity limits.

3. Promote Cross-Sell Services to Guests

Once your cross-sell services are set up in the system, the next step is to ensure they reach your guests. Some effective methods include:

• Display Add-On Services During the Booking Process: When guests are making a booking on your website, ensure that the cross-sell services are clearly visible and easy to understand. You can add options for guests to select services directly when choosing a room or during checkout.
• Send Confirmation Emails with Cross-Sell Suggestions: After guests complete a booking, send a confirmation email with additional service suggestions. This gives guests more time to consider and select extra services before arriving at the hotel.
• Offer Special Deals: Encourage guests to use cross-sell services by offering attractive packages. For example, you could offer a discount for breakfast or a special price on spa services when booked together.

4. Manage and Optimize Cross-Sell Services

After implementing cross-sell services, it is essential to manage and optimize them. Here are some ways to enhance service performance:

• Track Revenue from Cross-Sell Services: Regularly monitor the results of each service to evaluate its effectiveness. You can use reports from the Booking Engine to see which services are popular and which may need improvement.
• Adjust Services Seasonally: Some services may be more suitable at certain times of the year. For instance, during peak tourist seasons, prioritize promoting local tours or airport transfer services.
• Listen to Customer Feedback: Feedback from guests is valuable for improving cross-sell services. You can ask guests about their experience using the services or monitor reviews on online platforms.

You can read more about using the Hotel Link Booking Engine for cross-selling in the following guides:

• How to create in-house extras?
• How to create and manage extras?

Combining Technology and Cross-Sell Strategy

One of the key elements to successful cross-selling is leveraging technology. Hotel Link's Booking Engine not only allows you to easily create and manage services but also provides valuable data on customer behavior. Based on this data, you can personalize service suggestions to ensure your offers are genuinely relevant to each guest's needs.

Additionally, Hotel Link's online booking engine tools help hotels optimize the display and promotion of add-on services, increasing the likelihood that guests will choose these services at the time of booking.

Read more: Discover The Benefits Of Using A Hotel Booking Engine!

Conclusion

Cross-selling through Hotel Link's Booking Engine is a powerful strategy for hotels to boost revenue and enhance the guest experience. By offering relevant and accessible services, hotels can add more value for their guests while optimizing profits.

If you'd like to learn more about how to effectively manage and implement cross-sell services, book a consultation with Hotel Link today. We will support you in integrating advanced hotel management tools, helping you easily optimize your business strategy.

You may also be interested in: The Upselling & Cross-Selling Advantage: Boosting Revenue & Guest Satisfaction