Qiyouji x Hotel Link: Unlock New Opportunities in Global Distribution

As the international tourism industry continues its strong recovery, expanding distribution channels and reaching new sources of demand have become top priorities for many hotels. In particular, the Chinese market and the B2B distribution ecosystem are gradually returning with large and stable demand. Recognizing this potential, Hotel Link has officially partnered with Qiyouji, one of the leading wholesalers in hotel and air ticket distribution in China, bringing hotels a strategic, effective, and sustainable new distribution channel.

Who Is Qiyouji?

Qiyouji (Guangdong Qiyouji International Travel Co., Ltd.) was founded in 2016 and is headquartered in Guangzhou, China. It is one of the major wholesalers in hotel and airline ticket distribution, licensed by IATA and the China Air Transport Association (CATA).

Qiyouji primarily operates under a B2B model, supplying accommodation inventory and travel services to:

• Travel agents

• Tour operators

• Wholesale partners and travel platforms in China and internationally

With an extensive partner network and many years of industry experience, Qiyouji acts as a bridge between hotels and large-scale travel distribution ecosystems, particularly the Chinese market, where booking behavior and sales models differ significantly from international OTAs.

The Growth of B2B Wholesalers and Why It Matters to Hotels

In the past, hotels mainly relied on OTA channels such as Booking.com, Agoda, or Expedia to reach individual travelers. Today, however, the B2B market continues to play a vital role:

• Traditional travel agencies in China and across Asia have strong purchasing power, especially for group travel, corporate clients, and high-end travelers.

• Many B2B distributors work closely with tour operators and travel agents who use wholesaler systems to secure large room blocks or special rates.

• China remains one of the world’s largest source markets, and connecting with local wholesalers enables hotels to access demand that is often difficult to reach through OTAs alone.

As one of the leading B2B distributors in China and internationally, Qiyouji helps your room inventory and services reach thousands of travel partners, tour operators, and agents through its powerful distribution platform.

What Do Hotels Gain by Connecting to Qiyouji’s Room Distribution Channel?

Access to the vast Chinese market and B2B partners

China is currently one of the largest international markets, not only for individual travelers but also for group travel. However, due to differences in language, payment methods, and booking behavior, many international hotels find it challenging to approach this market directly.

By connecting with Qiyouji, hotels can:

• Connect with thousands of travel agents, wholesalers, and B2B partners in China.

• Appear in supply pools for B2B partners seeking competitive rates, seasonal promotions, and bundled travel packages.

• Easily reach group travelers and high-end customers with higher accommodation demand.

This presents an opportunity for hotels to expand into new markets effectively without relying entirely on traditional OTAs, especially as Chinese outbound travel continues to rebound after the pandemic.

Flexible transactions in local currency

One of the key advantages of working with wholesalers like Qiyouji is the ability to transact in local currency (CNY), along with language support. This makes payment processes faster and more convenient for Chinese partners and clients, helping reduce international payment barriers and improve booking conversion rates from this market.

Increased sales opportunities through flexible product packages

Qiyouji does more than simply distribute room inventory, it is also strong in bundled travel products that combine accommodation with additional services such as flights, tours, and transfers. This creates opportunities for hotels to:

• Be featured in larger tour packages, not just standalone room bookings.

• Appear in service packages for corporate clients, group travel, and international transit travelers.

• Generate additional revenue through combined service offerings.

This is particularly beneficial for hotels with strengths in meetings, events, or long-stay accommodations, as wholesalers like Qiyouji often book large volumes in advance.

Hotel Link & Qiyouji – How Do They Complement Each Other?

To fully capture the opportunities that Qiyouji brings, hotels need a technology platform capable of efficiently managing inventory, pricing, policies, and multi-channel distribution data. This is where Hotel Link partners with hotels as a strategic technology provider.

Multi-channel connectivity within the Hotel Link system

Hotel Link helps hotels connect the Qiyouji channel with other OTAs such as Booking.com, Agoda, Expedia… on a single Channel Manager platform. This delivers key benefits:

• Automated inventory & rate management: When a booking is received from Qiyouji, Hotel Link automatically updates availability across all connected channels, reducing the risk of overbooking.

• Operational efficiency: No more manual updates across channels, allowing front-desk teams to focus more on guest service.

• Reduced data errors: Inventory, promotional rates, and specific policies are synchronized, ensuring accurate and consistent information across channels.

As a result, hotels can focus on business growth strategies while expanding distribution quickly without increasing operational pressure.

Consultation & technical implementation

Hotel Link not only provides technology but also supports hotels throughout the process of setting up distribution with Qiyouji:

• Assisting with initial setup, data consolidation, and channel configuration.

• Advising on pricing strategies and promotions tailored to the Chinese B2B market.

• Ensuring optimal operational performance when launching a new channel.

This support is especially valuable for hotels entering the Chinese B2B market for the first time, as Qiyouji operates under different requirements and business processes compared to typical international OTA channels.

New Opportunities for Hotels in Vietnam & Across Asia

Vietnam is an increasingly attractive destination for Chinese and Asian travelers. Connecting with Qiyouji helps:

• Vietnamese hotels gain stronger visibility within China’s distribution ecosystem.

• Increase group, corporate, and international bookings during peak seasons.

• Enable cross-border collaboration to serve multinational travelers with higher spending expectations.

Conclusion

The partnership between Hotel Link and Qiyouji provides hotels with a new, high-potential distribution channel aligned with current B2B market trends. Qiyouji opens the door to the Chinese market and a broad international partner network, while Hotel Link ensures all connections operate smoothly, transparently, and efficiently.

If you are looking to expand distribution, reduce reliance on traditional OTAs, and access international demand in a structured way, connecting to Qiyouji through Hotel Link is a strategic option worth considering for your next growth phase. Contact us today for consultation on channel management solutions.