Hotel Link is proud to officially launch the OTA Reviews feature – a powerful solution that allows hotels to monitor reviews from multiple online travel agencies (OTAs) in one centralized place. Starting from May 15, 2025, hoteliers can effortlessly manage guest feedback from both Airbnb and Expedia directly within the Hotel Link Extranet. Let’s explore the benefits of OTA Reviews with Hotel Link!
What is OTA Reviews?
OTA Reviews is a feature integrated directly into the Hotel Link Extranet, allowing hotels to view all guest reviews from major OTAs like Expedia and Airbnb in one place.
Guest feedback after a stay is an invaluable resource for improving service quality and building a strong online reputation. However, monitoring reviews across multiple OTAs can be time-consuming and important insights are often missed.
Instead of logging in to each OTA separately, users can now access all reviews in one centralized interface, saving time and increasing operational efficiency in review management.
What’s New in This Update?
With this latest upgrade, OTA Reviews now supports Airbnb reviews, one of the world’s most popular booking platforms, especially among international travelers and business guests.
Key Highlights:
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View Airbnb reviews directly in the Channel Manager.
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Monitor reviews from multiple OTAs in one place (currently supports Expedia and Airbnb, with more to come).
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Automatic data syncing, no manual action required.
What Are The Benefits for Hotel Staff?
OTA Reviews is not only useful for hotel owners but also brings practical advantages to front desk staff, reservation teams, guest services, and operations managers.
1. Save Time – View All Reviews in One Interface
Hotel staff can now open the Channel Manager, which they already use daily, and instantly access all reviews from Airbnb and Expedia. This significantly shortens the review monitoring process, saving time especially for hotels with high booking volumes from multiple OTA sources.
2. Faster Responses – Maintain a Good Impression with Guests
Timely responses – especially to negative reviews – are essential for maintaining a good reputation and improving guest satisfaction. With all reviews shown in one place, staff can quickly filter, categorize, and respond to important feedback without missing anything – all within the Extranet.
3. Data Insights – Identify Trends & Recurring Issues
OTA Reviews enables users to monitor and compare feedback from multiple sources. Hotels can analyze review trends over time, identify recurring problems (e.g. cleanliness issues, unfriendly reception, slow check-in), and implement timely solutions. This empowers departments to adjust workflows, retrain staff, or improve facilities effectively.
4. Improve Service Quality – Gain a Competitive Edge
Staying on top of guest feedback allows hotels to continuously improve their service. Not only does this satisfy current guests, but it also creates a positive impression for potential guests reading reviews on OTAs. Better service translates to higher guest return rates, improved ratings, and increased revenue.
5. Streamlined Collaboration Across Departments
OTA Reviews helps management and relevant departments share guest feedback more easily, without the need to take screenshots or send long emails. Everyone can access the same system and stay updated in real time, boosting internal coordination, speeding up issue resolution, and fostering a more professional, unified work environment.
How to Activate & Use OTA Reviews
OTA Reviews is integrated by default into the Channel Manager. If you’ve already connected Expedia or Airbnb to Hotel Link, the system will automatically display reviews from these platforms.
👉 You can follow this detailed guide on how to activate and use OTA Reviews here: How to receive reviews from OTAs
Coming Soon – More OTA Integrations!
Currently, OTA Reviews supports Expedia and Airbnb. In the near future, Hotel Link plans to expand this feature to include more popular OTAs like Booking.com, Agoda, and others – giving you a more complete view of guest feedback across all platforms.
Conclusion
The OTA Reviews feature marks an important step forward in helping hotels improve service quality, manage guest feedback efficiently, and boost productivity across departments.
If you’re already using Hotel Link’s Channel Manager, don’t miss out on this powerful new feature! Centralized review monitoring will empower your team to proactively enhance the guest experience – a critical success factor in today’s competitive hospitality landscape.
📢 OTA Reviews will officially go live on May 15, 2025.
For any questions or technical support, please contact the Hotel Link team via email at: support@hotellinksolutions.com